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Research Methodologies

Delivering Data-Driven Insights with Precision & Expertise

Quantitative & Qualitative Research

Combining numerical analysis with subjective evaluations to gain a comprehensive understanding of data trends, behaviors, and underlying patterns.

Data Collection Techniques

Telephonic & Digital Interviews

Comprehensive data collection via phone, web, and digital surveys, ensuring accuracy.

  • CATI (Phone surveys, tech-assisted)
  • CAPI (In-person, structured approach)
  • Web-based surveys with real-time checks
  • Real-time data validation, quality assured
Telephonic & Digital Interviews

Face-to-Face Research

In-depth, structured interactions to gain rich insights through face-to-face engagement.

  • Randomized fieldwork sampling method
  • Purposive targeting for precise data
  • Highly trained teams across India
  • Stringent QC ensures data validity
Face-to-Face Research

Specialized Research Methods

Tailored market insights through advanced research techniques to fit industry demands.

  • Mystery shopping for unbiased review
  • Exit interviews for key retail insights
  • Focus Groups capture diverse opinions
  • Panel studies track evolving trends
Specialized Research Methods

Experiences in Social Research

Health Research

Health and sexual behaviour study

Research study in Maharashtra involving in-depth interviews and structured questionnaires administered to 2,400 men and women across 5 occupational groups. Included focus group discussions.

Education Research

Educational impact study

Coordinated longitudinal impact study of educational programme for children on Television and experimental design to measure impact of communication for Sesame Street adaptation in India across 8 states.

Financial Research

National health and education Study

NHED study focused on women in Rural Maharashtra, examining health and education outcomes.

Financial Research

Financial impact study

Coordinated study on impact of education and possibilities of small loan facilities in villages at Warangal near Hyderabad.

Sexual and health Research

Sexual health research

Research study on sexually transmitted diseases in Maharashtra, Karnataka and Mumbai for PSI through Mystery shopping and in-depth interviews.